Entrepreneurship for Farmers is an immersive, experiential learning program to give farmers the opportunity to learn from and collaborate with each other and industry experts as they develop their entrepreneurial skills under Will Rosenzweig’s guidance and leadership. Farm owners and managers run complex, nuanced businesses. Those seeking to do so in a manner that is both economically and environmentally sustainable must apply creativity, vision and grit to their work. There now exists a variety of progressive farmer training programs and apprenticeships. This initiative will complement these types of programs, and support farmers in applying the principles of entrepreneurship to their farm businesses. It is a week a week-long program with a practical and useful business framework in hand that complements their expertise in regenerative agriculture and empowers them to apply proven entrepreneurial practices to their farming business. Each farmer will finish the week-long program with a practical and useful business framework in hand that complements their expertise in regenerative agriculture and empowers them to apply proven entrepreneurial practices to their farming business.

The Business of Food is inspired by UC Berkeley’s Food Innovation Studio and Edible Education 101 courses. It draws on Seth Godin’s innovative Akimbo approach to education. This course is a co-creation of Will Rosenzweig, student learners and industry expert guests, who bring their perspectives and passions to the workshop in ways intended to inform and inspire you to bridge innovation and purpose through your business. We open the door for you, but it’s the cohorts of students that drive it forward. With The Business of Food, the class sessions and discussion board will guide you to developing food-systems intelligence—a personal understanding of how the diverse facets of the food system relate and depend on one another, especially one's own role as a participant in the food system and how one's choices, actions and behaviors affect it. We’d like to see our next generation of eaters and leaders develop consciousness and intention as “systems actors” and systems thinkers. The class brings cutting edge thought leadership and case studies to life, while giving you a forum to pressure test your ideas with a group of diverse and talented peers. We will highlight evidence-based innovations and entrepreneurial solutions throughout the course and invite students to formulate solutions and plans at an individual, local, regional, national and global scale. The course emphasizes mission-driven venture designs that not only create competitive business outcomes, but positive social and environmental impact as well.

Entrepreneurship for Farmers is an immersive, experiential learning program to give farmers the opportunity to learn from and collaborate with each other and industry experts as they develop their entrepreneurial skills under Will Rosenzweig’s guidance and leadership. Farm owners and managers run complex, nuanced businesses. Those seeking to do so in a manner that is both economically and environmentally sustainable must apply creativity, vision and grit to their work. There now exists a variety of progressive farmer training programs and apprenticeships. This initiative will complement these types of programs, and support farmers in applying the principles of entrepreneurship to their farm businesses. It is a week a week-long program with a practical and useful business framework in hand that complements their expertise in regenerative agriculture and empowers them to apply proven entrepreneurial practices to their farming business. Each farmer will finish the week-long program with a practical and useful business framework in hand that complements their expertise in regenerative agriculture and empowers them to apply proven entrepreneurial practices to their farming business.

Starting a food business these days is pretty easy. Sustaining and scaling a food business? Not so much. How do you choose the right path to take your food business to the next level—with intensity, efficiency and authenticity? Industry-leading faculty, with expert, business-building experience, will guide you through a rigorous process of discovery to move you from insight to execution, generating new growth options, and charting the most promising path to scale. After three immersive days of doing, experimenting and thinking, you’ll leave with actionable insights, heightened skills in identifying (and choosing between) opportunities, a cadre of advanced business tools and methods for analysis and decision-making, and your best scaling options codified in an investable launch plan.