Ideagarden Learning Programs
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The Business of Food
an Akimbo Workshop with Will Rosenzweig

This annual uniquely UC Berkeley course, now in its eighth year, explores the future of food, its diverse systems and movements. Edible Education 101 is a two-credit weekly lecture series that brings renowned experts—leading academics and practitioners—to campus to share their visions, research, and experiences about food and its critical role in our culture, well-being and survival.
This course is different each year it is offered, keeping the content fresh and unique. It is a special co-creation of the faculty, student learners, and distinguished guests who bring their perspectives and passions to the course in ways intended to inform and inspire you. At EE 101, the class sessions and readings aim to guide you to develop food-systems intelligence—a personal understanding of how the diverse facets of the food system relate and depend on one another, especially one's own role as a participant in the food system and how individual and collective choices, actions and behaviors affect it. We’d like to see our next generation of eaters and leaders develop consciousness and intention as “systems actors” and systems thinkers.

Edible Education 101
This annual uniquely UC Berkeley course, now in its eighth year, explores the future of food, its diverse systems and movements. Edible Education 101 is a two-credit weekly lecture series that brings renowned experts—leading academics and practitioners—to campus to share their visions, research, and experiences about food and its critical role in our culture, well-being and survival.
This course is different each year it is offered, keeping the content fresh and unique. It is a special co-creation of the faculty, student learners, and distinguished guests who bring their perspectives and passions to the course in ways intended to inform and inspire you. At EE 101, the class sessions and readings aim to guide you to develop food-systems intelligence—a personal understanding of how the diverse facets of the food system relate and depend on one another, especially one's own role as a participant in the food system and how individual and collective choices, actions and behaviors affect it. We’d like to see our next generation of eaters and leaders develop consciousness and intention as “systems actors” and systems thinkers.
Food Innovation Studio
The Business of Food is inspired by UC Berkeley’s Food Innovation Studio and Edible Education 101 courses. It draws on Seth Godin’s innovative Akimbo approach to education. This course is a co-creation of Will Rosenzweig, student learners and industry expert guests, who bring their perspectives and passions to the workshop in ways intended to inform and inspire you to bridge innovation and purpose through your business. We open the door for you, but it’s the cohorts of students that drive it forward. With The Business of Food, the class sessions and discussion board will guide you to developing food-systems intelligence—a personal understanding of how the diverse facets of the food system relate and depend on one another, especially one's own role as a participant in the food system and how one's choices, actions and behaviors affect it. We’d like to see our next generation of eaters and leaders develop consciousness and intention as “systems actors” and systems thinkers. The class brings cutting edge thought leadership and case studies to life, while giving you a forum to pressure test your ideas with a group of diverse and talented peers. We will highlight evidence-based innovations and entrepreneurial solutions throughout the course and invite students to formulate solutions and plans at an individual, local, regional, national and global scale. The course emphasizes mission-driven venture designs that not only create competitive business outcomes, but positive social and environmental impact as well.
Entrepreneurship
for Farmers
Entrepreneurship for Farmers is an immersive, experiential learning program to give farmers the opportunity to learn from and collaborate with each other and industry experts as they develop their entrepreneurial skills under Will Rosenzweig’s guidance and leadership.
Scale Up
Starting a food business these days is pretty easy. Sustaining and scaling a food business? Not so much. How do you choose the right path to take your food business to the next level—with intensity, efficiency and authenticity? Industry-leading faculty, with expert, business-building experience, will guide you through a rigorous process of discovery to move you from insight to execution, generating new growth options, and charting the most promising path to scale.
Concept to Shelf
The Business of Food is inspired by UC Berkeley’s Food Innovation Studio and Edible Education 101 courses. It draws on Seth Godin’s innovative Akimbo approach to education. This course is a co-creation of Will Rosenzweig, student learners and industry expert guests, who bring their perspectives and passions to the workshop in ways intended to inform and inspire you to bridge innovation and purpose through your business. We open the door for you, but it’s the cohorts of students that drive it forward. With The Business of Food, the class sessions and discussion board will guide you to developing food-systems intelligence—a personal understanding of how the diverse facets of the food system relate and depend on one another, especially one's own role as a participant in the food system and how one's choices, actions and behaviors affect it. We’d like to see our next generation of eaters and leaders develop consciousness and intention as “systems actors” and systems thinkers. The class brings cutting edge thought leadership and case studies to life, while giving you a forum to pressure test your ideas with a group of diverse and talented peers. We will highlight evidence-based innovations and entrepreneurial solutions throughout the course and invite students to formulate solutions and plans at an individual, local, regional, national and global scale. The course emphasizes mission-driven venture designs that not only create competitive business outcomes, but positive social and environmental impact as well.
BeSpoke Programs
This annual uniquely UC Berkeley course, now in its eighth year, explores the future of food, its diverse systems and movements. Edible Education 101 is a two-credit weekly lecture series that brings renowned experts—leading academics and practitioners—to campus to share their visions, research, and experiences about food and its critical role in our culture, well-being and survival.
This course is different each year it is offered, keeping the content fresh and unique. It is a special co-creation of the faculty, student learners, and distinguished guests who bring their perspectives and passions to the course in ways intended to inform and inspire you. At EE 101, the class sessions and readings aim to guide you to develop food-systems intelligence—a personal understanding of how the diverse facets of the food system relate and depend on one another, especially one's own role as a participant in the food system and how individual and collective choices, actions and behaviors affect it. We’d like to see our next generation of eaters and leaders develop consciousness and intention as “systems actors” and systems thinkers.
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