Ideagarden Learning Programs

What can business change-makers learn from a gardener?

The Business of Food
an Akimbo Workshop with Will Rosenzweig


The Business of Food is inspired by UC Berkeley’s Food Innovation Studio and Edible Education 101 courses. It draws on Seth Godin’s innovative Akimbo approach to education. This course is a co-creation of Will Rosenzweig, student learners and industry expert guests, who bring their perspectives and passions to the workshop in ways intended to inform and inspire you to bridge innovation and purpose through your business. We open the door for you, but it’s the cohorts of students that drive it forward. With The Business of Food, the class sessions and discussion board will guide you to developing food-systems intelligence—a personal understanding of how the diverse facets of the food system relate and depend on one another, especially one's own role as a participant in the food system and how one's choices, actions and behaviors affect it. We’d like to see our next generation of eaters and leaders develop consciousness and intention as “systems actors” and systems thinkers. The class brings cutting edge thought leadership and case studies to life, while giving you a forum to pressure test your ideas with a group of diverse and talented peers. We will highlight evidence-based innovations and entrepreneurial solutions throughout the course and invite students to formulate solutions and plans at an individual, local, regional, national and global scale. The course emphasizes mission-driven venture designs that not only create competitive business outcomes, but positive social and environmental impact as well.





Edible Education 101


Entrepreneurship for Farmers is an immersive, experiential learning program to give farmers the opportunity to learn from and collaborate with each other and industry experts as they develop their entrepreneurial skills under Will Rosenzweig’s guidance and leadership. Farm owners and managers run complex, nuanced businesses. Those seeking to do so in a manner that is both economically and environmentally sustainable must apply creativity, vision and grit to their work. There now exists a variety of progressive farmer training programs and apprenticeships. This initiative will complement these types of programs, and support farmers in applying the principles of entrepreneurship to their farm businesses. It is a week a week-long program with a practical and useful business framework in hand that complements their expertise in regenerative agriculture and empowers them to apply proven entrepreneurial practices to their farming business. Each farmer will finish the week-long program with a practical and useful business framework in hand that complements their expertise in regenerative agriculture and empowers them to apply proven entrepreneurial practices to their farming business.





Food Innovation Studio


Whether you are a first time food entrepreneur in need of guidance or a food veteran who wants to learn from other experienced food professionals, in this program you will have the chance to go deep and collaborate. You will learn the most recent thinking in innovation as well as have the opportunity to work one-on-one with master formulators, supply chain experts, rapid prototyping pros, innovation mavens and branding specialists to test, evolve and transform your food vision into a food reality.





Entrepreneurship

for Farmers


Entrepreneurship for Farmers is an immersive, experiential learning program to give farmers the opportunity to learn from and collaborate with each other and industry experts as they develop their entrepreneurial skills under Will Rosenzweig’s guidance and leadership. Farm owners and managers run complex, nuanced businesses. Those seeking to do so in a manner that is both economically and environmentally sustainable must apply creativity, vision and grit to their work. There now exists a variety of progressive farmer training programs and apprenticeships. This initiative will complement these types of programs, and support farmers in applying the principles of entrepreneurship to their farm businesses. It is a week a week-long program with a practical and useful business framework in hand that complements their expertise in regenerative agriculture and empowers them to apply proven entrepreneurial practices to their farming business. Each farmer will finish the week-long program with a practical and useful business framework in hand that complements their expertise in regenerative agriculture and empowers them to apply proven entrepreneurial practices to their farming business.





Scale Up


The Business of Food is inspired by UC Berkeley’s Food Innovation Studio and Edible Education 101 courses. It draws on Seth Godin’s innovative Akimbo approach to education. This course is a co-creation of Will Rosenzweig, student learners and industry expert guests, who bring their perspectives and passions to the workshop in ways intended to inform and inspire you to bridge innovation and purpose through your business. We open the door for you, but it’s the cohorts of students that drive it forward. With The Business of Food, the class sessions and discussion board will guide you to developing food-systems intelligence—a personal understanding of how the diverse facets of the food system relate and depend on one another, especially one's own role as a participant in the food system and how one's choices, actions and behaviors affect it. We’d like to see our next generation of eaters and leaders develop consciousness and intention as “systems actors” and systems thinkers. The class brings cutting edge thought leadership and case studies to life, while giving you a forum to pressure test your ideas with a group of diverse and talented peers. We will highlight evidence-based innovations and entrepreneurial solutions throughout the course and invite students to formulate solutions and plans at an individual, local, regional, national and global scale. The course emphasizes mission-driven venture designs that not only create competitive business outcomes, but positive social and environmental impact as well.





Concept to Shelf


Whether you are a first time food entrepreneur in need of guidance or a food veteran who wants to learn from other experienced food professionals, in this program you will have the chance to go deep and collaborate. You will learn the most recent thinking in innovation as well as have the opportunity to work one-on-one with master formulators, supply chain experts, rapid prototyping pros, innovation mavens and branding specialists to test, evolve and transform your food vision into a food reality.





BeSpoke Programs


Entrepreneurship for Farmers is an immersive, experiential learning program to give farmers the opportunity to learn from and collaborate with each other and industry experts as they develop their entrepreneurial skills under Will Rosenzweig’s guidance and leadership. Farm owners and managers run complex, nuanced businesses. Those seeking to do so in a manner that is both economically and environmentally sustainable must apply creativity, vision and grit to their work. There now exists a variety of progressive farmer training programs and apprenticeships. This initiative will complement these types of programs, and support farmers in applying the principles of entrepreneurship to their farm businesses. It is a week a week-long program with a practical and useful business framework in hand that complements their expertise in regenerative agriculture and empowers them to apply proven entrepreneurial practices to their farming business. Each farmer will finish the week-long program with a practical and useful business framework in hand that complements their expertise in regenerative agriculture and empowers them to apply proven entrepreneurial practices to their farming business.





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